The People's Square is the centre of life and administrative centre of City of Zadar. Everything that has ever mattered in Zadar, since the Medieval period, happened or was heard of at the People's Square. It is the centre of urban life, a source that sucks you in with its energy and beauty, and then entrusts the passers-by to some other urban sensations.

The People's Square in Zadar is the Medieval Platea Magna, the centre of life and today’s administrative centre of the City of Zadar, together with the City Loggia. From the People's Square, paths lead in all directions; towards Kalelarga, the Seafront (Riva), the Five Wells Square or to the market and fish market. In the City Loggia at People's Square, which was built as early as the 13th century, Zadar citizens have been gathering and discussing the most important city matters, while on the opposite side of the Square, the City Sentinel can be found from the second half of the 16th century, with a clock tower that has been in continuous function since 1803.